John Nash’s Economic Theory Explains Why Millions of Indie Artists Go Undiscovered

Russell Crowe Playing John Nash in "A Beautiful Mind"

Online Music Retailers Over Crowded
In the past I have stressed the importance of signing up with online distributors such as itunes. This is true, but now there is an over population problem on these sites. There are way too many indie artists overshadowing each other and getting lost in the shuffle. The initial set up of stores like itunes was ingenious. The problem is there is not a large enough framework on these sites to support the marketing needs of indie artists.

The marketing power for online music retailers is used for mainstream recording artists whose labels pay for ad time. That is fair. Yes that is fair because the ad revenue is used to keep the sites running. The unfair part is the fat cat CEO making over a quarter million $250,000 without knowing how to work itunes, while the tech support guy who can convert file formats in his sleep makes $10/hr. Oh yeah, the other unfair part is that most of the mainstream artists have little to no talent in comparison to indie artists.

John Nash
Many of you saw the movie A Beautiful Mind with Russell Crowe. That movie was about John Nash you came up with an economic theory still studied and practiced today. Nash’s theory is what is going on with indie music artists right now. Remember the seen in the bar when Rusell Crowe is hanging out with his college peers and they spot a pretty girl.

John Nash pointed out that if we all go for the girl, we cancel each other and spend all our energy fighting among ourselves. The girl will end up walking off with someone else not it our group who swindles her away while we’re distracted and not looking. As such we all loose.

Do What John Did
John Nash walked directly pass the girl at the bar and later on to a Noble Prize. Indie artists you have to walk past the pipe lines of mainstream commercial online delivery services such as itunes (I’m sorry to say). You’re cancelling each other out. You can’t hear one voice in the midst of millions of people singing at the same time. That is what is happening as millions of indie artists flood the commercial online retailers. Indie artists sell your music on your own websites. Use social networks to promote and market your music.

Till Next Time,

Jamille Luney
Music Analyst

Message Jamille on Hot Indie Music World!!

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