Main Stream Music Psychology Targets Kids as Consumers
The difference is children. What? Yes, this is why all the main stream songs have no depth. Main stream music industry targets children as primary consumers. Children (or people with child like minds) spend money on trends, fads and believe what is on television. A highly analytical well developed individual knows better. This is why concepts like Hanna Montana and Jonas Brothers are sooooooo financially successful. This also why so many indie artists are not.
Main Stream Music Psyche = Disney
Disney has played a huge role in music industry i.e. Justin Timberlake, Britney Spears, Christina Aguilera, Jessica Simpson, Zac Efron, Miley Cyrus….. the list goes on. As a result the music is simple and designed towards children and teenagers who spend money without thinking and rarely use the word budget. Disney is one of the worlds largest media and entertainment corporations owning an array of companies including ABC and ESPN. Disney has a lot of mass marketing power and uses all of it. As a result mainstream music has little to no depth and the majority of the singers cannot even sing. It is all about selling and they know kids are extremely naive and easy to coerce.
Indie Music Psychology……..
is in fact about the music. Indie artists cater to a much more mature audience. In fact their target audiences are true music lovers that are tired of main stream music and desire more intellectual stimulation. In essence they want depth. The downside to this is that indie music lovers due use the word “budget” and are a lot more cautious when it comes to spending money. They don’t just believe what is on television and it takes a lot to win them over. In short an indie artist must speak volumes through their music and the marketing must be done within the song.
Don’t Copy Main Stream Music
What does the statement above mean? It means you have got to make a song that stands out and sounds nothing like mainstream music. Remember people looking for Indie Music are roughly between the ages of 21-50 and extremely mature. They reject most of mainstream media and music. This is why they look for Indie Music. If your music sounds like what is on MTV and BET, they’re not going to buy it. What would be the point? They want something different, they want Indie Music!! When they arrive at your website they better find something they’ve never heard before.
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Filed under: indie music, Marketing Music, Music Marketing, Sell Your Music Tagged: | Britney Spears, Christina Aguilare, Disney, Disney Music, Find Indie Music, Hanna Montana, Hot Indie Music World, Independent Music, indie music, Indie Music Psychology, Jamille Luney Music Analyst, Jessica Simpson, Jonas Brothers, Justin Timberlake, Mainstream Music Marketing Psychology, Miley Cyrus, The Best Indie Music, Zac Efron
i think this is a quality post. good bit of info for both artists and labels.