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Break Till Further

Sorry all for the lack of posts but I will be incognito till March. The site will remain up of course, but no new material till march. I will NOT be available on Hot Indie Music World either till after march.

Feel free to leave messages or comments, but again do not expect a response till after March.

Sincerely,
Jamille Luney

Indie Music Psychology vs. Main Stream Music Psychology

Main Stream Music Psychology Targets Kids as Consumers

Main Stream Music Psychology Targets Kids as Consumers

The difference is children. What? Yes, this is why all the main stream songs have no depth. Main stream music industry targets children as primary consumers. Children (or people with child like minds) spend money on trends, fads and believe what is on television. A highly analytical well developed individual knows better. This is why concepts like Hanna Montana and Jonas Brothers are sooooooo financially successful. This also why so many indie artists are not.

Main Stream Music Psyche = Disney
Disney has played a huge role in music industry i.e. Justin Timberlake, Britney Spears, Christina Aguilera, Jessica Simpson, Zac Efron, Miley Cyrus….. the list goes on. As a result the music is simple and designed towards children and teenagers who spend money without thinking and rarely use the word budget. Disney is one of the worlds largest media and entertainment corporations owning an array of companies including ABC and ESPN. Disney has a lot of mass marketing power and uses all of it. As a result mainstream music has little to no depth and the majority of the singers cannot even sing. It is all about selling and they know kids are extremely naive and easy to coerce.

Indie Music Psychology……..
is in fact about the music. Indie artists cater to a much more mature audience. In fact their target audiences are true music lovers that are tired of main stream music and desire more intellectual stimulation. In essence they want depth. The downside to this is that indie music lovers due use the word “budget” and are a lot more cautious when it comes to spending money. They don’t just believe what is on television and it takes a lot to win them over. In short an indie artist must speak volumes through their music and the marketing must be done within the song.

Don’t Copy Main Stream Music
What does the statement above mean? It means you have got to make a song that stands out and sounds nothing like mainstream music. Remember people looking for Indie Music are roughly between the ages of 21-50 and extremely mature. They reject most of mainstream media and music. This is why they look for Indie Music. If your music sounds like what is on MTV and BET, they’re not going to buy it. What would be the point? They want something different, they want Indie Music!! When they arrive at your website they better find something they’ve never heard before.

Jamille Luney The Music Analyst
Jamille Luney
Music Analyst

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Guess Where 20% of Rihanna’s Music Sales Came From?

Ring Tone Sales Count for 20% of Rihannas Sales

Ring Tone Sales Count for 20% of Rihanna's Sales

Rio Caraeff, the executive vice president of Universal Music Group’s digital division, said 20% of Rihanna’s revenue came from ring tones. You can read the rest of what Mr. Caraeff told the New York Times in the article titled Music Sales Fell in 2008, but Climbed on The Web.

Web Sales Not Enough To Cover Losses
Rio Caraeff “said other income, like the fees collected when users stream a video online, had become an essential part of the pie” (SISARIO, BEN. Music Sales Fell in 2008, but Climbed on The Web , when mp3 players and New York Times). The reality is people are not buying CDs. In the people’s defense, why would you buy CDsipods are the primary music players? You would not. You would look for mp3 files to play on your mp3 player. This is why downloads are becoming the number one music format.

This is problem for the music industry because people are no longer buying whole albums. Instead they are buying a song here a song there. The advantage of CD sales, was that in forced the consumer to buy the whole album and spend around $12. This is why CD sales where the #1 form of profit. Downloads are up, but they do not generate as much profit because people buy one track at a time at around $.99 as opposed to $10.00 for a whole CD. The music industry realizes this and as a result “We [Universal Music Group] look at the total consolidated revenue from dozens of revenue lines behind a given artist or project, which include digital sales, the physical business, mobile sales and licensing income” (Rio Caraeff, the executive vice president of Universal Music Group’s digital division as quoted by SISARIO, BEN. Music Sales Fell in 2008, but Climbed on The Web , New York Times ).

Indie Artists Rely on Music Sales
The advantage of being an indie artist is that you can rely on music sales, you do not have to look to alternative revenue as a primary form of profit. In fact alternative music revenues are just added bonuses for indie music artists. If you become a popular indie artists on your own (without a record label) you will recoup all your royalties and alternative music sales. They are not primary sources of profit like they are for main stream artists. The downside is that you must to sell your music. The other advantage to not being a famous big named artist is that your music will probably not be all over LimeWire or BearShare like Rihanna, forcing people to buy your music legally.

Till next time,

Jamille Luney The Music Analyst
Jamille Luney
Music Analyst

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Sell Your Music Online, But Market More Offline

Market Music on College Campus

Market Your Music on College Campuses

Yes, I retract what I said earlier. Indie Musicians the Internet is over saturated with marketing and it is time market more offline. Continue To Sell Your Music Online!! I cannot emphasize this enough. However, market your music more offline. Why?

People are becoming desensitized to Internet marketing. People now use a Google more for research than a first point of discovery. For example, you hear that a company is hiring from a friend, so you Google them to learn more about the company. Your first point of contact was your friend, you used Google for research. This is how most people interact with Google. Google knows this, that is why there are no ads on Google.com.

People are sick of all the Internet advertisements, therefore they’re skipping them. Everywhere you turn online somebody is trying to sell you something. Aren’t you sick of it? Yes. The other side is that major companies are hogging all the good ad space. Why? They can afford to pay top dollar for the best ad placement. Prime examples of this is are MySpace and Yahoo. No real indie artists can afford to buy ad space on those sites unless they inherited a seizable estate.

College Campuses & High Schools
Many of you don’t know where to start. You’re on a limited budget and you want to hit as many people as possible. College campuses are your best choice. You can target thousands on students at a time in one location. High Schools are your second choice, but you have the hurdle of the school board and principal to get around. Jill Scott started as an indie artist on a small unknown indie label. At the time the label owner did heavy marketing of Jill Scott on college campuses and college radio. The rest is history and Jill Scott eventually crossed into more mainstream markets and commercial radio. Her record label, Hidden Beach Records, is still classified as indie but picked up major distribution with other companies.

Be Unconventional
If you’re conventional and traditional, you won’t stand out. Try to think of things nobody has done. Over ten years ago one man went to local high schools and middle schools and handed out key chains of his rap group with the phone number of the radio station so they could call and request their music. Soon the song “Tootsee Roll” by 69 Boyz became a hit. Please note, if you’re going for the teeny bopper audience with a song like “Tootsee Roll”, success will probably be short lived (i.e. 69 Boyz). However, if you’re a an indie artist who wants a long term future, go the college campus marketing route like Jill Scott. Jill Scott’s fans are loyal and deep like her. Artists tend to attract who and what they are. Compare Soulja Boy fans to Jill Scott fans, huge difference.

Bottome Line
Be fearless, aggressive and unconventional in 2009. Happy New Year!!

Jamille Luney The Music Analyst
Jamille Luney
Music Analyst

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Tis The Season Indie Music Artists

Indie Artist Should Buy Indie Music For Holidays...Karma

Indie Artist Should Buy Indie Music For Holidays...Karma

It is the Holiday’s and it is time to give. We all know it is the giver that gets blessed. If you’re an indie artist trying to make it, use this Holiday season to buy indie music from other Indie artists. Yes, go online and do a google search for indie music. If you don’t feel like researching, visit HotIndieMusic.com, they do the work for you. I also recommend Iseecolor.com with Michael Baisden. He does an excellent job of promoting Indie Music Artists.

To give is to receive. Support your fellow Indie artists and buy an album or two. Happy Holidays

Jamille Luney The Music Analyst
Jamille Luney
Music Analyst

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Dyme Def

Dyme Def's Album Space Music CDBaby.com

Dyme Def's Album Space Music CDBaby.com

Their best track is ‘I Ain’t No’ on their first album Space Music. This young male Indie Hip Hop group is serious!! They’ve had a good review in the Source and a couple of other magazines.

Just go listen to ‘I Ain’t No’ on their first album Space Music.

Trust Me,

Jamille Luney The Music Analyst
Jamille Luney
Music Analyst

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